This journal article will be available as a final draft post print shortly. Qin SF, Lagoudakis E, Yang QP, Cheng K., Customer-centric strategy for e-manufacturing in apparel industry, Applied Mechanics and Materials, 2007. (to appear). ISSN = 1660-9336. If you wish to obtain a copy please contact the author below: Sheng.Feng.Qin@brunel.ac.uk