This journal article will be available as a final draft post print shortly.

 

Yin Y, Holland R, Qin SF, Customer experience-based brand strategy at the Lenovo Group—exploring the potential for Lenovo in the UK PC market, Journal of Design Management Review, (to appear), 2007.

 

If you wish to obtain a copy please contact the author below:

 

Sheng.Feng.Qin@brunel.ac.uk