Browsing by Subject Corporate brand image
Showing results 1 to 2 of 2
Issue Date | Title | Author(s) |
---|---|---|
17-Jun-2019 | An interpretive enquiry into CEO personal branding on social media | Khanyapuss Punjaisri, P; Syed Alwi, S; Kajewski, K |
2014 | Projecting corporate brand image and behavioral response in business schools: Cognitive or affective brand attributes? | Syed Alwi, SF; Kitchen, PJ |