Browsing by Subject brand strength
Showing results 1 to 2 of 2
Issue Date | Title | Author(s) |
---|---|---|
24-Apr-2024 | The impact of self-construal on consumers’ intention to write reviews: A trait activation perspective | Chen, C; Lü, K; Zhang, D |
24-Oct-2021 | User design as a double-edged sword: Exploring perceived self-improvement and uncertainty in purchasing utilitarian products | Chen, C; Zhang, D; Lu, K; Wang, CL |