Browsing by Subject corporate brand image
Showing results 1 to 2 of 2
Issue Date | Title | Author(s) |
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23-Dec-2021 | Managerial corporate brand orientation: explication, significance, and antecedents | Balmer, JMT |
2020 | The role of corporate brand image for B2B relationships of logistics service providers in China | Balmer, JMT; Zhibin, L; Chen, W; He, X |