Brunel University Research Archive(BURA) preserves and enables easy and open access to all
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Research contained within BURA is open access, although some publications may be subject
to publisher imposed embargoes. All awarded PhD theses are also archived on BURA.
Browsing by Author Zha, D
Showing results 4 to 5 of 5
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| Issue Date | Title | Author(s) |
|---|---|---|
| 25-Jun-2021 | Making sense of sensory brand experience: Constructing an integrative framework for future research | Zha, D; Foroudi, P; Jin, Z; Melewar, TC |
| 27-Jul-2023 | Synthesizing the customer experience concept: A multimodularity approach | Zha, D; Marvi, R; Foroudi, P |