Brunel University Research Archive(BURA) preserves and enables easy and open access to all
types of digital content. It showcases Brunel's research outputs.
Research contained within BURA is open access, although some publications may be subject
to publisher imposed embargoes. All awarded PhD theses are also archived on BURA.
Browsing by Subject Brand
Showing results 1 to 3 of 3
| Issue Date | Title | Author(s) |
|---|---|---|
| 2005 | Danone Branding Strategy in China | Melewar, T C; Badal, E; Small, J |
| 2021 | Effect of social media in b2b marketing: investigation of e-WOM effect in oil and gas sector in Qatar | Al-khinji, Soud Abdulaziz |
| 2013 | Sustainability as corporate culture of a brand for superior performance | Gupta, S; Kumar, V |