Brunel University Research Archive(BURA) preserves and enables easy and open access to all
types of digital content. It showcases Brunel's research outputs.
Research contained within BURA is open access, although some publications may be subject
to publisher imposed embargoes. All awarded PhD theses are also archived on BURA.
Browsing by Author Burghausen, M
Showing results 1 to 9 of 9
Issue Date | Title | Author(s) |
2002 | Corporate branding in the retail sector: a practitioner’s perspective | Burghausen, M; Fan, Y |
2014 | Corporate heritage identity management and the multi-modal implementation of a corporate heritage identity | Burghausen, M; Balmer, JMT |
2015 | Corporate heritage identity stewardship: A corporate marketing perspective | Burghausen, M; Balmer, JMT |
2014 | Corporate Heritage Stewardship: A Corporate Marketing Perspective | Burghausen, M; Balmer, JMT |
2015 | Explicating Corporate Hertiage, Corporate Heritage Brands, and Organisational Heritage | Balmer, JMT; Burghausen, M |
2016 | Heritage branding orientation: The case of Ach. Brito and the dynamics between corporate and product heritage brands | Santos, FP; Burghausen, M; Balmer, JMT |
2015 | Introducing organisational heritage: Linking corporate heritage, organisational identity, and organisational memory | Balmer, JMT; Burghausen, M |
2018 | Marketing, the past and corporate heritage | Balmer, JMT; Burghausen, M |
2014 | Repertoires of the corporate past: Explanation and framework. Introducing an integrated and dynamic perspective | Burghausen, M; Balmer, JMT |