Browsing by Author Dean, D

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Issue DateTitleAuthor(s)
2015Internal brand co-creation: The experiential brand meaning cycle in higher educationPunjaisri, K; Dean, D; Arroyo-Gamez, R; Pich, C
2014Political brand identity: An examination of the complexities of Conservative brand and internal market engagement during the 2010 UK General Election campaignPich, C; Dean, D; Punjaisri, K