Showing results 21 to 40 of 57
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| Issue Date | Title | Author(s) |
| 12-Sep-2017 | The corporate identity, total corporate communications, stakeholders’ attributed identities, identifications and behaviours continuum. | Balmer, JMT |
| 29-Jul-2021 | Corporate identity: Defnition and components | Foroudi, MM; Foroudi, P; Balmer, JMT |
| 2009 | Corporate marketing: Apocalypse, advent and epiphany | Balmer, JMT |
| 7-Jan-2020 | Crafting the forever now: corporate heritage brand innovation at John Lewis Partnership | Sammour, A; Chen, W; Balmer, JMT; Botchie, D; Faraday, J |
| 7-Mar-2023 | Design, Corporate Brand Design and Corporate Heritage Brand Design: What are they? What of them? | Balmer, JMT |
| 18-May-2023 | Digital corporate communication and brand communication | Balmer, JMT |
| 2015 | Explicating Corporate Hertiage, Corporate Heritage Brands, and Organisational Heritage | Balmer, JMT; Burghausen, M |
| 2011 | Explicating ethical corporate marketing. Insights from the BP deepwater horizon catastrophe: The ethical brand that exploded and then imploded | Balmer, JMT; Powell, SM; Greyser, SA |
| 30-Sep-2020 | Explicating Place Identity Attitudes, Place Architecture Attitudes, and Identification Triad Theory | Foroudi, MM; Balmer, JMT; Chen, W; Foroudi, P; Patsala, P |
| 2013 | A grounded theory of the corporate identity and corporate strategy dynamic: A corporate marketing perspective | He, H-W; Balmer, JMT |
| 2015 | Guest Editorial | Chen, W; Balmer, JMT |
| 7-Mar-2023 | Heraldry, mottos and corporate heritage discovery and the University of Strathclyde: a case of 'Useful Learning' | Balmer, JMT |
| 2016 | Heritage branding orientation: The case of Ach. Brito and the dynamics between corporate and product heritage brands | Santos, FP; Burghausen, M; Balmer, JMT |
| 6-Feb-2020 | Higher Education: a once-in-lifetime purchase | Yang, H-P; Yen, D; Balmer, JMT |
| 2007 | Identity studies: Multiple perspectives and implications for corporate-level marketing | He, HW; Balmer, JMT |
| 2020 | The impact of corporate heritage design and augmented role identities on customer satisfaction through experience. The case study of traditional London taxi. | Ozdemir, Bedri Munir |
| 18-Mar-2019 | Impact of multilateral place dimensions on corporate brand attractiveness and identification in higher education: Business school insights | Balmer, JMT; Mahmoud, R; Chen, W |
| 2017 | The Internet of total corporate communications, quaternary corporate communications and the corporate marketing Internet revolution | Balmer, JMT; Yen, DA |
| 2015 | Introducing celebrity corporate brand and corporate brand enhancement | Hambali, A; Syed Alwi, SF; Balmer, JMT; Melewar, TC |
| 2015 | Introducing organisational heritage: Linking corporate heritage, organisational identity, and organisational memory | Balmer, JMT; Burghausen, M |
