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Issue Date | Title | Author(s) |
2017 | Advances in corporate brand, corporate heritage, corporate identity and corporate marketing scholarship | Balmer, JMT |
2009 | Aligning identity and strategy: Corporate branding at British Airways in the late 20th century | Balmer, JMT; Stuart, H; Greyser, SA |
2006 | Alliance brands: Building corporate brands through strategic alliances? | He, HW; Balmer, JMT |
20-Nov-2022 | Augmented role identity saliency of CSR in corporate heritage organizations | Al-Amad, AH; Balmer, JMT |
2010 | The BP Deepwater Horizon débâcle and corporate brand exuberance | Balmer, JMT |
2012 | The brand, culture & stakeholder-based brand management phenomenon: an international Delphi study | Wilson, Jonathan |
26-Jul-2015 | Brands in, from and to emerging markets: The role of industrial relationships | Gupta, S; Balmer, JMT; Low, B |
2016 | Coporate heritage torism brand attractiveness. The case of Tong Ren Tang and Chinese national identity | Balmer, JMT; Chen, W |
2016 | The corporate brand and strategic direction: Senior business school managers’ cognitions of corporate brand building and management | Balmer, JMT; Wang, W-Y |
1-Mar-2024 | Corporate Brand Architecture | Balmer, JMT |
1-Mar-2024 | Corporate Brand Communication | Balmer, JMT |
2012 | Corporate brand management imperatives: Custodianship, credibility, and calibration | Balmer, JMT |
26-Jun-2021 | Corporate brand orientation: identity, internal images, and corporate identification matters | Balmer, JMT; Podnar, K |
2008 | Corporate brands, the British Monarchy, and the resource-based view of the firm | Balmer, JMT |
24-Apr-2020 | Corporate heritage brand traits and corporate heritage brand identity: the case study of John Lewis | Sameour, A; Chen, W; Balmer, JMT |
2017 | Corporate heritage brands in China. Consumer engagement with China’s most celebrated corporate heritage brand – Tong Ren Tang: 同仁堂 | Balmer, JMT; Chen, W |
2017 | Corporate heritage brands, augmented role identity and customer satisfaction | Balmer, JMT; Chen, W |
2014 | Corporate heritage identity management and the multi-modal implementation of a corporate heritage identity | Burghausen, M; Balmer, JMT |
2015 | Corporate heritage identity stewardship: A corporate marketing perspective | Burghausen, M; Balmer, JMT |
2014 | Corporate Heritage Stewardship: A Corporate Marketing Perspective | Burghausen, M; Balmer, JMT |