Showing results 32 to 51 of 57
< previous
next >
| Issue Date | Title | Author(s) |
| 7-Mar-2023 | Heraldry, mottos and corporate heritage discovery and the University of Strathclyde: a case of 'Useful Learning' | Balmer, JMT |
| 2016 | Heritage branding orientation: The case of Ach. Brito and the dynamics between corporate and product heritage brands | Santos, FP; Burghausen, M; Balmer, JMT |
| 6-Feb-2020 | Higher Education: a once-in-lifetime purchase | Yang, H-P; Yen, D; Balmer, JMT |
| 2007 | Identity studies: Multiple perspectives and implications for corporate-level marketing | He, HW; Balmer, JMT |
| 2020 | The impact of corporate heritage design and augmented role identities on customer satisfaction through experience. The case study of traditional London taxi. | Ozdemir, Bedri Munir |
| 18-Mar-2019 | Impact of multilateral place dimensions on corporate brand attractiveness and identification in higher education: Business school insights | Balmer, JMT; Mahmoud, R; Chen, W |
| 2017 | The Internet of total corporate communications, quaternary corporate communications and the corporate marketing Internet revolution | Balmer, JMT; Yen, DA |
| 2015 | Introducing celebrity corporate brand and corporate brand enhancement | Hambali, A; Syed Alwi, SF; Balmer, JMT; Melewar, TC |
| 2015 | Introducing organisational heritage: Linking corporate heritage, organisational identity, and organisational memory | Balmer, JMT; Burghausen, M |
| 23-Dec-2021 | Managerial corporate brand orientation: explication, significance, and antecedents | Balmer, JMT |
| 2018 | Marketing, the past and corporate heritage | Balmer, JMT; Burghausen, M |
| 2007 | The nature and management of ethical corporate identity: Discussion paper on corporate identity, corporate social responsibility and ethics | Balmer, JMT; Fukukawa, K; Gray, ER |
| 2014 | Negative employee corporate brand identification: A case study of a prominent Malaysian University corporate brand | Syed Alwi, SF; Balmer, JMT; Che-Ha, N; Yen, D |
| 2017 | A quadripartite approach to analysing young British South Asian adults’ dual cultural identity | Dey, BL; Balmer, JMT; Pandit, A; Saren, M |
| 2014 | Repertoires of the corporate past: Explanation and framework. Introducing an integrated and dynamic perspective | Burghausen, M; Balmer, JMT |
| 2020 | The role of corporate brand image for B2B relationships of logistics service providers in China | Balmer, JMT; Zhibin, L; Chen, W; He, X |
| 2000 | The saliency of olins visual identity structure in relation to UK companies operating in Malaysia | Melewar, TC; Saunders, J; Balmer, JMT |
| 2009 | Scrutinising the British Monarchy: The corporate brand that was shaken, stirred and survived | Balmer, JMT |
| 2016 | Scrutinizing stakeholder thinking. Orthodoxy or Heterodoxy? | Balmer, JMT; Johansen, TS; Nielsen, AE |
| 2017 | Selfie appropriation by young British South Asian adults: reifying, endorsing and reinforcing dual cultural identity in social media | Dey, BL; Balmer, JMT; Pandir, A; Saren, M; Balmer, JMT |
