Browsing by Author Balmer, JMT

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Showing results 45 to 57 of 57 < previous 
Issue DateTitleAuthor(s)
2017A quadripartite approach to analysing young British South Asian adults’ dual cultural identityDey, BL; Balmer, JMT; Pandit, A; Saren, M
2014Repertoires of the corporate past: Explanation and framework. Introducing an integrated and dynamic perspectiveBurghausen, M; Balmer, JMT
2020The role of corporate brand image for B2B relationships of logistics service providers in ChinaBalmer, JMT; Zhibin, L; Chen, W; He, X
2000The saliency of olins visual identity structure in relation to UK companies operating in MalaysiaMelewar, TC; Saunders, J; Balmer, JMT
2009Scrutinising the British Monarchy: The corporate brand that was shaken, stirred and survivedBalmer, JMT
2016Scrutinizing stakeholder thinking. Orthodoxy or Heterodoxy?Balmer, JMT; Johansen, TS; Nielsen, AE
2017Selfie appropriation by young British South Asian adults: reifying, endorsing and reinforcing dual cultural identity in social mediaDey, BL; Balmer, JMT; Pandir, A; Saren, M; Balmer, JMT
2007Student corporate brand identification: An exploratory case studyBalmer, JMT; Liao, M
21-Oct-2013Universities and export market orientation: An exploratory study of UK post-92 universitiesAsaad, Y; Melewar, TC; Cohen, G; Balmer, JMT
22-Jan-2021Unveiling front-line employees’ brand construal types during corporate brand promise delivery: A multi-study analysisBoukis, A; Punjaisri, P; Balmer, JMT; Kaminakis, K; Papastathopolous, A
2014Wally Olins (1930–2014), corporate identity ascendancy and corporate brand hegemony. Celebrating the life of Wally Olins: Leading corporate identity exponent and prominent brand proponentBalmer, JMT
2017Wally Olins 1930-2014Balmer, JMT
2016Why business school managers are a key corporate brand stakeholder groupBalmer, JMT; Wang, W-Y