Browsing by Author Burghausen, M
Showing results 5 to 9 of 9
< previous
Issue Date | Title | Author(s) |
---|---|---|
2015 | Explicating Corporate Hertiage, Corporate Heritage Brands, and Organisational Heritage | Balmer, JMT; Burghausen, M |
2016 | Heritage branding orientation: The case of Ach. Brito and the dynamics between corporate and product heritage brands | Santos, FP; Burghausen, M; Balmer, JMT |
2015 | Introducing organisational heritage: Linking corporate heritage, organisational identity, and organisational memory | Balmer, JMT; Burghausen, M |
2018 | Marketing, the past and corporate heritage | Balmer, JMT; Burghausen, M |
2014 | Repertoires of the corporate past: Explanation and framework. Introducing an integrated and dynamic perspective | Burghausen, M; Balmer, JMT |