Showing results 5 to 23 of 23
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Issue Date | Title | Author(s) |
2013 | Experiential marketing – A consumption of fantasies, feelings and fun. An investigation of the relationship between brand experience and loyalty within the context of the luxury cosmetics sector in Thailand | Ueacharoenkit, Supawan |
2016 | Exploring the interaction effects between country of manufacture and country of design within the context of the sportswear industry in Thailand | Thanajaro, Natinee |
22-Apr-2015 | Export market orientation behavior of universities: the British scenario | Asaad, Y; Melewar, TC; Cohen, G |
1-Jun-2014 | Export market orientation in universities: Bridging the gap between export marketing and higher education | Asaad, Y; Melewar, TC; Cohen, G |
2017 | The influence of paralympic endorsement on consumers’ purchase intention | Ismael, Helen |
2011 | Investigating the relationship of brand experience and loyalty: A study of luxury brand in Thailand | Ueacharoenkit, S; Cohen, G |
2011 | An investigation into export market orientation in UK universities from the international marketing managers’ perspective: A mixed-method approach | Asaad, Yousra |
2019 | An investigation of the negatives effects of social capital on innovative performance of firms in cluster networks | Buntornwon, Theenida |
2011 | A life cycle stakeholder management framework for enhanced collaboration between stakeholders with competing interests | Scandelius, C; Cohen, G |
2011 | Luxury designer handbag or counterfeit? An investigation into the antecedents influencing women’s purchasing behaviour of luxury designer and counterfeit brands | Juggessur, Joshie |
2003 | Marketing in the internet age: What can we learn from the past? | Harris, L; Cohen, G |
2007 | Misunderstood or lacking legitimacy? | Cohen, G; Sims, D |
2017 | The moderating effect of social media involvement and brand love on the consumer perceived values and purchasing intention of fast-fashion products | Tangpattanakit, Jaruporn |
2014 | Strategic ambiguity in corporate sustainability communications | Scandelius, Christina |
2016 | Sustainability program brands: Platforms for collaboration and co-creation | Scandelius, C; Cohen, G |
10-Dec-2020 | Towards a Framework of Consumption Practices in Healthy Ageing | Cohen, G; Yen, D; Wei, L; Asaad, Y |
5-Jan-2022 | Towards a Framework of Healthy Aging Practices | Yen, D; Cohen, G; Wei, L; Asaad, Y |
10-Jun-2022 | Understanding older people's practices when designing healthy ageing interventions | Yen, DA; Cohen, G; Wei, L; Asaad, Y |
21-Oct-2013 | Universities and export market orientation: An exploratory study of UK post-92 universities | Asaad, Y; Melewar, TC; Cohen, G; Balmer, JMT |