1. Brunel University Research Archive

Browsing by Author Cohen, G

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Showing results 9 to 23 of 23 < previous 
Issue DateTitleAuthor(s)
2017The influence of paralympic endorsement on consumers’ purchase intentionIsmael, Helen
2011Investigating the relationship of brand experience and loyalty: A study of luxury brand in ThailandUeacharoenkit, S; Cohen, G
2011An investigation into export market orientation in UK universities from the international marketing managers’ perspective: A mixed-method approachAsaad, Yousra
2019An investigation of the negatives effects of social capital on innovative performance of firms in cluster networksBuntornwon, Theenida
2011A life cycle stakeholder management framework for enhanced collaboration between stakeholders with competing interestsScandelius, C; Cohen, G
2011Luxury designer handbag or counterfeit? An investigation into the antecedents influencing women’s purchasing behaviour of luxury designer and counterfeit brandsJuggessur, Joshie
2003Marketing in the internet age: What can we learn from the past?Harris, L; Cohen, G
2007Misunderstood or lacking legitimacy?Cohen, G; Sims, D
2017The moderating effect of social media involvement and brand love on the consumer perceived values and purchasing intention of fast-fashion productsTangpattanakit, Jaruporn
2014Strategic ambiguity in corporate sustainability communicationsScandelius, Christina
2016Sustainability program brands: Platforms for collaboration and co-creationScandelius, C; Cohen, G
10-Dec-2020Towards a Framework of Consumption Practices in Healthy AgeingCohen, G; Yen, D; Wei, L; Asaad, Y
5-Jan-2022Towards a Framework of Healthy Aging PracticesYen, D; Cohen, G; Wei, L; Asaad, Y
10-Jun-2022Understanding older people's practices when designing healthy ageing interventionsYen, DA; Cohen, G; Wei, L; Asaad, Y
21-Oct-2013Universities and export market orientation: An exploratory study of UK post-92 universitiesAsaad, Y; Melewar, TC; Cohen, G; Balmer, JMT
Showing results 9 to 23 of 23 < previous