Browsing by Author Dey, BL

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Issue DateTitleAuthor(s)
29-Nov-2022(Im)migrants’ appropriation of culture: Reciprocal influence of personal and work contextsDey, BL; Nasef, YT; Brown, DM; Samuel, L; Singh, P; Apostolidis, C
13-May-2019Impact of market orientation on firm’s customer-based performance: the moderating role of employee orientationMohiuddin Babu, M; Liu, H; Jayawardhena, C; Dey, BL
2017The Impact of Social Media on Consumers’ Acculturation and Purchase IntentionsDey, BL; Rana, N
21-Jul-2020The impact of social media on the performance of microfinance institutions in developing countries: a quantitative approachDaowd, A; Kamal, MM; Eldabi, T; Hasan, R; Missi, F; Dey, BL
2017The importance of enhancing, maintaining and saving face in smartphone repurchase intentions of Chinese early adopters: an exploratory studyFillieri, R; Chen, W; Dey, BL
1-Sep-2019Internal demarketing in the U.K. Civil Service since the 2007–2009 financial crisisBrown, DM; Dey, BL; Wäppling, A; Woodruffe-Burton, H
2018Millennial Chinese Consumers’ Perceived Destination Brand ValueLou, J; Dey, BL; Yalkin, C; Sivarajah, U; Punjaisri, K; Huang, Y; Yen, D
12-Oct-2023Omnichannel management capabilities in international marketing: the effects of word of mouth on customer engagement and customer equityAkter, S; Mohiuddin Babu, M; Hossain, TMT; Dey, BL; Liu, H; Singh, P
2-May-2023Political social media marketing: A systematic literature review and future research agendaAman, A; Roy, SK; Lees-Marshment, J; Dey, BL; Muhammad, SS; Kumar, S
2017A quadripartite approach to analysing young British South Asian adults’ dual cultural identityDey, BL; Balmer, JMT; Pandit, A; Saren, M
28-Nov-2023Relationship Quality in Customer-service Robot Interactions in Industry 5.0: An Analysis of Value RecipesRoy, SK; Singh, G; Gruner, RL; Dey, BL; Shabnam, S; Muhammad, SS; Quaddus, M
27-Nov-2019The Role of Speed on Customer Satisfaction and Switching Intention: A Study of the UK Mobile Telecom MarketDey, BL; Al-Karaghouli, W; Minov, S; Mohiuddin Babu, M; Ayios, A; Muhammad, SS; Binsardi, B
2017Selfie appropriation by young British South Asian adults: reifying, endorsing and reinforcing dual cultural identity in social mediaDey, BL; Balmer, JMT; Pandir, A; Saren, M; Balmer, JMT
30-Jul-2019Social Media Led Co-creation of Knowledge in Developing Societies: SME’s Roles in the Adoption, Use and Appropriation of Smartphones in South AsiaDey, BL; Sarma, M; Pandit, A; Sarpong, D; Kumari, S; Punjaisri, K
12-Jul-2023Strategic orientation, strategic renewal, and the international performance of born global firmsAhmed, FU; Babu, MM; Rahman, MDN; Uddin, MJ; Dey, BL
26-Nov-2021Sustainability in the Beer and Pub Industry During the COVID-19 Period: An Emerging New NormalSingh, P; Brown, DM; Chelekis, J; Apostolidis, C; Dey, BL
19-Dec-2023Sustainability starts from within: A critical analysis of internal marketing in supporting sustainable value co-creation in B2B organisationsBrown, DM; Apostolidis, C; Dey, BL; Singh, P; Thrassou, A; Kretsos, L; Babu, MM
24-May-2018Technology upgrading through co-creation of value in developing societies: Analysis of the mobile telephone industry in BangladeshDey, BL; Babu, MM; Rahman, M; Dora, M; Mishra, N
9-Sep-2019Towards a Framework for Understanding Ethnic Consumers' Acculturation Strategies in a Multicultural Environment: A Food Consumption PerspectiveDey, BL; Alwi, S; Yamoah, F; Agyepong, S; Kizgin, H; Sarma, M
2019Value Co-Creation as a Dialectical Process: Study in Bangladesh and Indian Province of West BengalRahman, M; Bose, S; Babu, MM; Dey, BL; Roy, SK; Binsardi, B