Showing results 17 to 30 of 30
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| Issue Date | Title | Author(s) |
| 12-Oct-2023 | Omnichannel management capabilities in international marketing: the effects of word of mouth on customer engagement and customer equity | Akter, S; Mohiuddin Babu, M; Hossain, TMT; Dey, BL; Liu, H; Singh, P |
| 2-May-2023 | Political social media marketing: A systematic literature review and future research agenda | Aman, A; Roy, SK; Lees-Marshment, J; Dey, BL; Muhammad, SS; Kumar, S |
| 2017 | A quadripartite approach to analysing young British South Asian adults’ dual cultural identity | Dey, BL; Balmer, JMT; Pandit, A; Saren, M |
| 28-Nov-2023 | Relationship Quality in Customer-service Robot Interactions in Industry 5.0: An Analysis of Value Recipes | Roy, SK; Singh, G; Gruner, RL; Dey, BL; Shabnam, S; Muhammad, SS; Quaddus, M |
| 27-Nov-2019 | The Role of Speed on Customer Satisfaction and Switching Intention: A Study of the UK Mobile Telecom Market | Dey, BL; Al-Karaghouli, W; Minov, S; Mohiuddin Babu, M; Ayios, A; Muhammad, SS; Binsardi, B |
| 2017 | Selfie appropriation by young British South Asian adults: reifying, endorsing and reinforcing dual cultural identity in social media | Dey, BL; Balmer, JMT; Pandir, A; Saren, M; Balmer, JMT |
| 30-Jul-2019 | Social Media Led Co-creation of Knowledge in Developing Societies: SME’s Roles in the Adoption, Use and Appropriation of Smartphones in South Asia | Dey, BL; Sarma, M; Pandit, A; Sarpong, D; Kumari, S; Punjaisri, K |
| 12-Jul-2023 | Strategic orientation, strategic renewal, and the international performance of born global firms | Ahmed, FU; Babu, MM; Rahman, MDN; Uddin, MJ; Dey, BL |
| 26-Nov-2021 | Sustainability in the Beer and Pub Industry During the COVID-19 Period: An Emerging New Normal | Singh, P; Brown, DM; Chelekis, J; Apostolidis, C; Dey, BL |
| 19-Dec-2023 | Sustainability starts from within: A critical analysis of internal marketing in supporting sustainable value co-creation in B2B organisations | Brown, DM; Apostolidis, C; Dey, BL; Singh, P; Thrassou, A; Kretsos, L; Babu, MM |
| 24-May-2018 | Technology upgrading through co-creation of value in developing societies: Analysis of the mobile telephone industry in Bangladesh | Dey, BL; Babu, MM; Rahman, M; Dora, M; Mishra, N |
| 9-Sep-2019 | Towards a Framework for Understanding Ethnic Consumers' Acculturation Strategies in a Multicultural Environment: A Food Consumption Perspective | Dey, BL; Alwi, S; Yamoah, F; Agyepong, S; Kizgin, H; Sarma, M |
| 2019 | Value Co-Creation as a Dialectical Process: Study in Bangladesh and Indian Province of West Bengal | Rahman, M; Bose, S; Babu, MM; Dey, BL; Roy, SK; Binsardi, B |
| 30-Jun-2020 | Value co-creation through social innovation: A study of sustainable strategic alliance in telecommunication and financial services sectors in Bangladesh | Babu, MM; Dey, BL; Rahman, M; Roy, SK; Alwi, SFS; Kamal, MM |
