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Browsing by Author Fan, Y

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Issue DateTitleAuthor(s)
2000Corporate communications in practice: the profile of pr directors in the british companiesDolphin, R; Fan, Y
2008Country of origin, branding strategy and internationalisation: The case of Chinese piano companiesFan, Y
2005Ethical branding and corporate reputationFan, Y
2002Event sponsorship in ChinaFan, Y; Pfitzenmaier, N
2006The globalisation of Chinese brandsFan, Y
2000Global marketing or local marketing: the confusion about globalisationFan, Y; Jiang, F
2008Guanxi and businessFan, Y
2007Guanxi, government and Corporate reputation in China: Lessons for international companiesFan, Y
2002Guanxi’s consequences: Personal gains at social costFan, Y
2004How to communicate your brand on the web: Standardise or localise?Fan, Y
2001How to reach 1.3bn consumers in China?Fan, Y; Pfitzenmaier, N
2009Internationalisation of Spanish fashion brand ZaraLopez, C; Fan, Y
2000Is Corporate Communications A Strategic Function?Dolphin, R; Fan, Y
2008Key perspectives in nation image: a conceptual framework for nation brandingFan, Y
2005Made in ChinaFan, Y
2007Marque in the makingFan, Y
2002The national image of global brandsFan, Y
2006Nation branding: what is being branded?Fan, Y
2010No short cut in internationalisationFan, Y
2006Promoting business with corporate gifts: major issues and empirical evidenceFan, Y
Showing results 15 to 34 of 45
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