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Browsing by Author Fan, Y

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Issue DateTitleAuthor(s)
2008Guanxi and businessFan, Y
2007Guanxi, government and Corporate reputation in China: Lessons for international companiesFan, Y
2002Guanxi’s consequences: Personal gains at social costFan, Y
2004How to communicate your brand on the web: Standardise or localise?Fan, Y
2001How to reach 1.3bn consumers in china?Fan, Y; Pfitzenmaier, N
2009Internationalisation of Spanish fashion brand ZaraLopez, C; Fan, Y
2000Is Corporate Communications A Strategic Function?Dolphin, R; Fan, Y
2008Key perspectives in nation image: a conceptual framework for nation brandingFan, Y
2005Made in chinaFan, Y
2007Marque in the makingFan, Y
2002The national image of global brandsFan, Y
2006Nation branding: what is being branded?Fan, Y
2010No short cut in internationalisationFan, Y
2006Promoting business with corporate gifts: major issues and empirical evidenceFan, Y
2002Questioning Guanxi: Definition, classification and implicationsFan, Y
1995Reexaming strategic groups: existence, group structure and mobility barriersFan, Y
1996Research on joint ventures in china: progress and prognosisFan, Y
2008The rise of emerging market multinationals and its impact on marketingFan, Y
2007Soft power and nation brandingFan, Y
2008-Fan, Y
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