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Brunel University Research Archive (BURA) >
Browsing by Author Fan, Y
Showing results 6 to 25 of 45
| Issue Date | Title | Author(s) | | 2005 | Can a nation be marketed like products? | Fan, Y |
| 2008 | Children’s buying behaviour in China: A study of their information sources | Fan, Y; Li, Y |
| 1995 | Chinese cultural values and entrepreneurship | Fan, Y |
| 1996 | Chinese peasant entrepreneurs: an examination of township and village | Fan, Y; Chen, N; Kirby, D |
| 2000 | A Classification of Chinese Culture | Fan, Y |
| 1993 | Competitor recognition by managerial perception -- a case in the UK computer industry | Fan, Y |
| 2002 | Corporate branding in the retail sector: a practitioner’s perspective | Burghausen, M; Fan, Y |
| 2000 | Corporate communications: audiences, funding and crisis management | Dolphin, R; Fan, Y |
| 2009 | Corporate communications in china: A preliminary study | Fan, Y |
| 2000 | Corporate communications in practice: the profile of pr directors in the british companies | Dolphin, R; Fan, Y |
| 2008 | Country of Origin, Branding Strategy and Internationalisation: The Case of Chinese Piano Companies | Fan, Y |
| 2005 | Ethical branding and corporate reputation | Fan, Y |
| 2002 | Event sponsorship in China | Fan, Y; Pfitzenmaier, N |
| 2006 | The globalisation of Chinese brands | Fan, Y |
| 2000 | Global marketing or local marketing: the confusion about globalisation | Fan, Y; Jiang, F |
| 2008 | Guanxi and business | Fan, Y |
| 2007 | Guanxi, government and Corporate reputation in China: Lessons for international companies | Fan, Y |
| 2002 | Guanxi’s consequences: Personal gains at social cost | Fan, Y |
| 2004 | How to communicate your brand on the web: Standardise or localise? | Fan, Y |
| 2001 | How to reach 1.3bn consumers in china? | Fan, Y; Pfitzenmaier, N |
Showing results 6 to 25 of 45
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