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Brunel University Research Archive (BURA) >
Browsing by Author Fan, Y
Showing results 19 to 38 of 45
| Issue Date | Title | Author(s) | | 2006 | The globalisation of Chinese brands | Fan, Y |
| 2000 | Global marketing or local marketing: the confusion about globalisation | Fan, Y; Jiang, F |
| 2008 | Guanxi and business | Fan, Y |
| 2007 | Guanxi, government and Corporate reputation in China: Lessons for international companies | Fan, Y |
| 2002 | Guanxi’s consequences: Personal gains at social cost | Fan, Y |
| 2004 | How to communicate your brand on the web: Standardise or localise? | Fan, Y |
| 2001 | How to reach 1.3bn consumers in china? | Fan, Y; Pfitzenmaier, N |
| 2009 | Internationalisation of Spanish fashion brand Zara | Lopez, C; Fan, Y |
| 2000 | Is Corporate Communications A Strategic Function? | Dolphin, R; Fan, Y |
| 2008 | Key perspectives in nation image: a conceptual framework for nation branding | Fan, Y |
| 2005 | Made in china | Fan, Y |
| 2007 | Marque in the making | Fan, Y |
| 2002 | The national image of global brands | Fan, Y |
| 2006 | Nation branding: what is being branded? | Fan, Y |
| 2010 | No short cut in internationalisation | Fan, Y |
| 2006 | Promoting business with corporate gifts: major issues and empirical evidence | Fan, Y |
| 2002 | Questioning Guanxi: Definition, classification and implications | Fan, Y |
| 1995 | Reexaming strategic groups: existence, group structure and mobility barriers | Fan, Y |
| 1996 | Research on joint ventures in china: progress and prognosis | Fan, Y |
| 2008 | The rise of emerging market multinationals and its impact on marketing | Fan, Y |
Showing results 19 to 38 of 45
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