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Brunel University Research Archive (BURA) >
Browsing by Author Fan, Y
Showing results 24 to 43 of 45
| Issue Date | Title | Author(s) | | 2004 | How to communicate your brand on the web: Standardise or localise? | Fan, Y |
| 2001 | How to reach 1.3bn consumers in china? | Fan, Y; Pfitzenmaier, N |
| 2009 | Internationalisation of Spanish fashion brand Zara | Lopez, C; Fan, Y |
| 2000 | Is Corporate Communications A Strategic Function? | Dolphin, R; Fan, Y |
| 2008 | Key perspectives in nation image: a conceptual framework for nation branding | Fan, Y |
| 2005 | Made in china | Fan, Y |
| 2007 | Marque in the making | Fan, Y |
| 2002 | The national image of global brands | Fan, Y |
| 2006 | Nation branding: what is being branded? | Fan, Y |
| 2010 | No short cut in internationalisation | Fan, Y |
| 2006 | Promoting business with corporate gifts: major issues and empirical evidence | Fan, Y |
| 2002 | Questioning Guanxi: Definition, classification and implications | Fan, Y |
| 1995 | Reexaming strategic groups: existence, group structure and mobility barriers | Fan, Y |
| 1996 | Research on joint ventures in china: progress and prognosis | Fan, Y |
| 2008 | The rise of emerging market multinationals and its impact on marketing | Fan, Y |
| 2007 | Soft power and nation branding | Fan, Y |
| 2008 | Soft Power: Power Of Attraction Or Confusion? | Fan, Y |
| 1995 | Strategic groups and cluster analysis | Fan, Y |
| 2000 | Strategic Outsourcing: Evidence from the British Companies | Fan, Y |
| 2009 | A study of food buying behavior among Chinese children | Fan, Y; Li, Y |
Showing results 24 to 43 of 45
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