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Browsing by Author King, T

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Issue DateTitleAuthor(s)
2012How consumers judge brands endorsed by corporations: a process-based explanationMelewar, TC; Brakus, J; King, T; Yen, D; Ibraheem, Khaled Assad
2003Interviews of deshopping behaviour: An analysis of theory of planned behaviourKing, T; Dennis, C
2007The management of deshopping and its effects on services: a mass market case studyKing, T; Dennis, C; McHendry, J
2007Myopia, customer returns and the Theory of Planned BehaviourKing, T; Dennis, C; Wright, L T
2006Unethical consumers: Deshopping behaviour using the qualitative analysis of theory of planned behaviour and accompanied (de)shoppingKing, T; Dennis, C
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