Browsing by Author Melewar, T C

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Showing results 2 to 5 of 5 < previous 
Issue DateTitleAuthor(s)
2005Corporate Visual Identity: The Re-branding of France TelecomMelewar, T C; Hussey, G; Srivoravilai, N
2005Danone Branding Strategy in ChinaMelewar, T C; Badal, E; Small, J
2003Global corporate brand building: Guidelines and case studiesMelewar, T C; Walker, C
2004The Influence of Culture on Brands Building in the Chinese Market: A Brief InsightMelewar, T C; Meadows, M; Zheng, W; Rickards, R