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Browsing by Author Melewar, T C

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Issue DateTitleAuthor(s)
2003Global corporate brand building: Guidelines and case studiesMelewar, T C; Christopher, W
2004The Influence of Culture on Brands Building in the Chinese Market: A Brief InsightMelewar, T C; Meadows, M; Zheng, W; Rickards, R
2013The structural relationships between corporate culture, ICT diffusion innovation, corporate leadership, corporate communication management (CCM) activities and organisational performanceMelewar, T C; Simpson, R; Mohamad, Bahtiar
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