Browsing by Author Melewar, T C
Showing results 4 to 5 of 5
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Issue Date | Title | Author(s) |
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2003 | Global corporate brand building: Guidelines and case studies | Melewar, T C; Walker, C |
2004 | The Influence of Culture on Brands Building in the Chinese Market: A Brief Insight | Melewar, T C; Meadows, M; Zheng, W; Rickards, R |