Showing results 30 to 48 of 48
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| Issue Date | Title | Author(s) |
| 2011 | Investigating the implications of business and culture on the behaviour of customers of international firms | Gupta, S; Navare, J; Melewar, TC |
| 2013 | An investigation into brand value dimensionality and its effects on loyalty: evidence from the high-tech brandscape in Saudi Arabia | AlMakrami, Ali Hussein |
| 2011 | An investigation into export market orientation in UK universities from the international marketing managers’ perspective: A mixed-method approach | Asaad, Yousra |
| 2012 | An investigation into the relationships between universities’ internal branding, employee brand support and the transformational leadership characteristics of immediate leaders: A study from the perspective of academic staff in Thai universities | Kaewsurin, Narissara |
| 2008 | Linking experience realms and experiential service brand loyalty: Determinants and outcomes for future operationalization | Ismail, AR; Melewar, TC; Lim, L |
| 25-Jun-2021 | Making sense of sensory brand experience: Constructing an integrative framework for future research | Zha, D; Foroudi, P; Jin, Z; Melewar, TC |
| 2009 | A netnography study on branded customer experience: Evidence from the red sea | Ismail, AR; Melewar, TC; Lim, L |
| 2010 | A netnography study to uncover the underlying dimensions of customer experience with resort brands | Ismail, AR; Melewar, TC; Woodside, A |
| 2019 | A New Conceptualization and Measurement of Corporate Identity: Evidence from the UK Food and Beverage Industry | Tourky, M; Syed Alwi, SF; Kitchen, P; Melewar, TC; Shaalan, A |
| 2015 | Online corporate brand experience: Development of construct and measures | Hamzah, ZL; Othman, MN; Syed Alwi, SF |
| 2008 | The role of customer experience in building brand loyalty within the service context | Ismail, AR; Melewar, TC |
| 2000 | The saliency of olins visual identity structure in relation to UK companies operating in Malaysia | Melewar, TC; Saunders, J; Balmer, JMT |
| 31-Jan-2019 | Scale Development in Higher Education: University Corporate Brand Image, Student Satisfaction and Student Behavioral Intention | Alwi, Sharifah Faridah; Che-Ha, Norbani |
| 2017 | The state of the art on corporate reputation: A special section | Melewar, TC; Bang Nguyen; Syed Alwi, SF; Navare, J |
| 2010 | A structural model to examine the antecedents and consequences of customer with experiential brands | Ismail, AR; Melewar, TC |
| 2013 | The structural relationships between corporate culture, ICT diffusion innovation, corporate leadership, corporate communication management (CCM) activities and organisational performance | Mohamad, Bahtiar |
| 2010 | Transfer of brand knowledge in business-to-business markets: A qualitative study | Gupta, S; Melewar, TC; Bourlakis, M |
| 21-Oct-2013 | Universities and export market orientation: An exploratory study of UK post-92 universities | Asaad, Y; Melewar, TC; Cohen, G; Balmer, JMT |
| 2011 | The use of corporate reputation in the development of brand image strategy in the Taiwanese pharmaceutical industry | Chen, Chen-Chu |
