Brunel University Research Archive (BURA) >

Browsing by Author Melewar, TC

Jump to: 0-9 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
or enter first few letters:   
Sort by: In order: Results/Page Authors/Record:
Showing results 2 to 20 of 20
< previous 
Issue DateTitleAuthor(s)
2012The car manufacturer (CM) and third party logistics provider (TPLP) relationship in the outbound delivery channel: A qualitative study of the Malaysian automotive industrySharif, A; Melewar, TC; Abdul Rahman, Nor Aida
2006Corporate branding, identity and communciations: A contemporary perspectiveMelewar, TC; Karaosmanoglu, E
2006Corporate communications, identity and image: A research agendaMelewar, TC; Karaosmanoglu, E
2013Corporate impression formation in online communities - determinants and consequences of online community corporate impressionsMelewar, TC; Gupta, S; Dennis, C; Harris, L; Hallier Willi, Christine
2005Corporate reputation and crisis management: The threat and manageability of anti-corporatismMelewar, TC; Tucker, L
2002Defining the corporate identity constructMelewar, TC; Jenkins, E
2012How consumers judge brands endorsed by corporations: a process-based explanationMelewar, TC; Brakus, J; King, T; Yen, D; Ibraheem, Khaled Assad
2008Industry construction of the meaning of corporate identity in Nigeria's banking services sector: An interpretive analysis of corporate advertisements, 1970-2005Melewar, TC; Cornelius, N; Otubanjo, Babasola Olutayo
2010Investigating British customers’ experience to maximize brand loyalty within the context of tourism in Egypt: Netnography & structural modelling approachMelewar, TC; Rageh Ismail, Ahmed
2011Investigating determinants and perceived consequences of auditory identity management: A corporate perspective among UK companiesMelewar, TC; Andriopoulos, C; Dennis, C; Bartholmé, Roland
2011An investigation into export market orientation in UK universities from the international marketing managers’ perspective: A mixed-method approachCohen, G; Melewar, TC; Asaad, Yousra
2012An investigation into the relationships between universities’ internal branding, employee brand support and the transformational leadership characteristics of immediate leaders: A study from the perspective of academic staff in Thai universitiesMelewar, TC; Yen, D; Kaewsurin, Narissara
2008Linking experience realms and experiential service brand loyalty: Determinants and outcomes for future operationalizationIsmail, AR; Melewar, TC; Lim, L
2009A netnography study on branded customer experience: Evidence from the red seaIsmail, AR; Melewar, TC; Lim, L
2010A netnography study to uncover the underlying dimensions of customer experience with resort brandsIsmail, AR; Melewar, TC; Woodside, A
2008The role of customer experience in building brand loyalty within the service contextIsmail, AR; Melewar, TC
2000The saliency of olins visual identity structure in relation to UK companies operating in MalaysiaMelewar, TC; Saunders, J; Balmer, JMT
2010A structural model to examine the antecedents and consequences of customer with experiential brandsIsmail, AR; Melewar, TC
2011The use of corporate reputation in the development of brand image strategy in the Taiwanese pharmaceutical industryMelewar, TC; Dennis, C; Chen, Chen-Chu
Showing results 2 to 20 of 20
< previous 

 


Library (c) Brunel University.    Powered By: DSpace
Send us your
Feedback. Last Updated: September 14, 2010.
Managed by:
Hassan Bhuiyan