Browsing by Author Melewar, TC

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Issue DateTitleAuthor(s)
2012How consumers judge brands endorsed by corporations: a process-based explanationIbraheem, Khaled Assad
2008Industry construction of the meaning of corporate identity in Nigeria's banking services sector: An interpretive analysis of corporate advertisements, 1970-2005Otubanjo, Babasola Olutayo
10-Apr-2017Integrating identity, strategy and communications for trust, loyalty and commitmentMelewar, TC; Foroudi, Pantea; Gupta, Suraksha; Kitchen, Philip J.; Foroudi, Mohammad M.
2015Introducing celebrity corporate brand and corporate brand enhancementHambali, A; Syed Alwi, SF; Balmer, JMT; Melewar, TC
2010Investigating British customers’ experience to maximize brand loyalty within the context of tourism in Egypt: Netnography & structural modelling approachRageh Ismail, Ahmed
2011Investigating determinants and perceived consequences of auditory identity management: A corporate perspective among UK companiesBartholmé, Roland
2011Investigating the implications of business and culture on the behaviour of customers of international firmsGupta, S; Navare, J; Melewar, TC
2013An investigation into brand value dimensionality and its effects on loyalty: evidence from the high-tech brandscape in Saudi ArabiaAlMakrami, Ali Hussein
2011An investigation into export market orientation in UK universities from the international marketing managers’ perspective: A mixed-method approachAsaad, Yousra
2012An investigation into the relationships between universities’ internal branding, employee brand support and the transformational leadership characteristics of immediate leaders: A study from the perspective of academic staff in Thai universitiesKaewsurin, Narissara
2008Linking experience realms and experiential service brand loyalty: Determinants and outcomes for future operationalizationIsmail, AR; Melewar, TC; Lim, L
25-Jun-2021Making sense of sensory brand experience: Constructing an integrative framework for future researchZha, D; Foroudi, P; Jin, Z; Melewar, TC
2009A netnography study on branded customer experience: Evidence from the red seaIsmail, AR; Melewar, TC; Lim, L
2010A netnography study to uncover the underlying dimensions of customer experience with resort brandsIsmail, AR; Melewar, TC; Woodside, A
2019A New Conceptualization and Measurement of Corporate Identity: Evidence from the UK Food and Beverage IndustryTourky, M; Syed Alwi, SF; Kitchen, P; Melewar, TC; Shaalan, A
2015Online corporate brand experience: Development of construct and measuresHamzah, ZL; Othman, MN; Syed Alwi, SF
2008The role of customer experience in building brand loyalty within the service contextIsmail, AR; Melewar, TC
2000The saliency of olins visual identity structure in relation to UK companies operating in MalaysiaMelewar, TC; Saunders, J; Balmer, JMT
31-Jan-2019Scale Development in Higher Education: University Corporate Brand Image, Student Satisfaction and Student Behavioral IntentionAlwi, Sharifah Faridah; Che-Ha, Norbani
2017The state of the art on corporate reputation: A special sectionMelewar, TC; Bang Nguyen; Syed Alwi, SF; Navare, J