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Browsing by Author Melewar, TC

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Issue DateTitleAuthor(s)
2008Industry construction of the meaning of corporate identity in Nigeria's banking services sector: An interpretive analysis of corporate advertisements, 1970-2005Melewar, TC; Cornelius, N; Otubanjo, Babasola Olutayo
2010Investigating British customers’ experience to maximize brand loyalty within the context of tourism in Egypt: Netnography & structural modelling approachMelewar, TC; Rageh Ismail, Ahmed
2011Investigating determinants and perceived consequences of auditory identity management: A corporate perspective among UK companiesMelewar, TC; Andriopoulos, C; Dennis, C; Bartholmé, Roland
2011Investigating the implications of business and culture on the behaviour of customers of international firmsGupta, S; Navare, J; Melewar, TC
2011An investigation into export market orientation in UK universities from the international marketing managers’ perspective: A mixed-method approachCohen, G; Melewar, TC; Asaad, Yousra
2012An investigation into the relationships between universities’ internal branding, employee brand support and the transformational leadership characteristics of immediate leaders: A study from the perspective of academic staff in Thai universitiesMelewar, TC; Yen, D; Kaewsurin, Narissara
2008Linking experience realms and experiential service brand loyalty: Determinants and outcomes for future operationalizationIsmail, AR; Melewar, TC; Lim, L
2009A netnography study on branded customer experience: Evidence from the red seaIsmail, AR; Melewar, TC; Lim, L
2010A netnography study to uncover the underlying dimensions of customer experience with resort brandsIsmail, AR; Melewar, TC; Woodside, A
2008The role of customer experience in building brand loyalty within the service contextIsmail, AR; Melewar, TC
2000The saliency of olins visual identity structure in relation to UK companies operating in MalaysiaMelewar, TC; Saunders, J; Balmer, JMT
2010A structural model to examine the antecedents and consequences of customer with experiential brandsIsmail, AR; Melewar, TC
2013The structural relationships between corporate culture, ICT diffusion innovation, corporate leadership, corporate communication management (CCM) activities and organisational performanceMelewar, TC; Simpson, R; Mohamad, Bahtiar
2010Transfer of brand knowledge in business-to-business markets: A qualitative studyGupta, S; Melewar, TC; Bourlakis, M
2011The use of corporate reputation in the development of brand image strategy in the Taiwanese pharmaceutical industryMelewar, TC; Dennis, C; Chen, Chen-Chu
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