Browsing by Author Melewar, TC

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Showing results 18 to 27 of 27 < previous 
Issue DateTitleAuthor(s)
2008Linking experience realms and experiential service brand loyalty: Determinants and outcomes for future operationalizationIsmail, AR; Melewar, TC; Lim, L
2009A netnography study on branded customer experience: Evidence from the red seaIsmail, AR; Melewar, TC; Lim, L
2010A netnography study to uncover the underlying dimensions of customer experience with resort brandsIsmail, AR; Melewar, TC; Woodside, A
2015Online corporate brand experience: Development of construct and measuresHamzah, ZL; Othman, MN; Syed Alwi, SF; Melewar, TC; Syed Alwi, SF
2008The role of customer experience in building brand loyalty within the service contextIsmail, AR; Melewar, TC
2000The saliency of olins visual identity structure in relation to UK companies operating in MalaysiaMelewar, TC; Saunders, J; Balmer, JMT
2010A structural model to examine the antecedents and consequences of customer with experiential brandsIsmail, AR; Melewar, TC
2013The structural relationships between corporate culture, ICT diffusion innovation, corporate leadership, corporate communication management (CCM) activities and organisational performanceMelewar, TC; Simpson, R; Mohamad, Bahtiar
2010Transfer of brand knowledge in business-to-business markets: A qualitative studyGupta, S; Melewar, TC; Bourlakis, M
2011The use of corporate reputation in the development of brand image strategy in the Taiwanese pharmaceutical industryMelewar, TC; Dennis, C; Chen, Chen-Chu