Browsing by Author Melewar, TC

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Showing results 34 to 48 of 48 < previous 
Issue DateTitleAuthor(s)
2008Linking experience realms and experiential service brand loyalty: Determinants and outcomes for future operationalizationIsmail, AR; Melewar, TC; Lim, L
25-Jun-2021Making sense of sensory brand experience: Constructing an integrative framework for future researchZha, D; Foroudi, P; Jin, Z; Melewar, TC
2009A netnography study on branded customer experience: Evidence from the red seaIsmail, AR; Melewar, TC; Lim, L
2010A netnography study to uncover the underlying dimensions of customer experience with resort brandsIsmail, AR; Melewar, TC; Woodside, A
2019A New Conceptualization and Measurement of Corporate Identity: Evidence from the UK Food and Beverage IndustryTourky, M; Syed Alwi, SF; Kitchen, P; Melewar, TC; Shaalan, A
2015Online corporate brand experience: Development of construct and measuresHamzah, ZL; Othman, MN; Syed Alwi, SF
2008The role of customer experience in building brand loyalty within the service contextIsmail, AR; Melewar, TC
2000The saliency of olins visual identity structure in relation to UK companies operating in MalaysiaMelewar, TC; Saunders, J; Balmer, JMT
31-Jan-2019Scale Development in Higher Education: University Corporate Brand Image, Student Satisfaction and Student Behavioral IntentionAlwi, Sharifah Faridah; Che-Ha, Norbani
2017The state of the art on corporate reputation: A special sectionMelewar, TC; Bang Nguyen; Syed Alwi, SF; Navare, J
2010A structural model to examine the antecedents and consequences of customer with experiential brandsIsmail, AR; Melewar, TC
2013The structural relationships between corporate culture, ICT diffusion innovation, corporate leadership, corporate communication management (CCM) activities and organisational performanceMohamad, Bahtiar
2010Transfer of brand knowledge in business-to-business markets: A qualitative studyGupta, S; Melewar, TC; Bourlakis, M
21-Oct-2013Universities and export market orientation: An exploratory study of UK post-92 universitiesAsaad, Y; Melewar, TC; Cohen, G; Balmer, JMT
2011The use of corporate reputation in the development of brand image strategy in the Taiwanese pharmaceutical industryChen, Chen-Chu