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Brunel University Research Archive (BURA) >
Browsing by Author Melewar, TC
Showing results 12 to 17 of 17
| Issue Date | Title | Author(s) | | 2009 | A netnography study on branded customer experience: Evidence from the red sea | Ismail, AR; Melewar, TC; Lim, L |
| 2010 | A netnography study to uncover the underlying dimensions of customer experience with resort brands | Ismail, AR; Melewar, TC; Woodside, A |
| 2008 | The role of customer experience in building brand loyalty within the service context | Ismail, AR; Melewar, TC |
| 2000 | The saliency of olins visual identity structure in relation to UK companies operating in Malaysia | Melewar, TC; Saunders, J; Balmer, JMT |
| 2010 | A structural model to examine the antecedents and consequences of customer with experiential brands | Ismail, AR; Melewar, TC |
| 2011 | The use of corporate reputation in the development of brand image strategy in the Taiwanese pharmaceutical industry | Melewar, TC; Dennis, C; Chen, Chen-Chu |
Showing results 12 to 17 of 17
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