Brunel University Research Archive (BURA) >

Browsing by Author Melewar, TC

Jump to: 0-9 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
or enter first few letters:   
Sort by: In order: Results/Page Authors/Record:
Showing results 17 to 20 of 20
< previous 
Issue DateTitleAuthor(s)
2008The role of customer experience in building brand loyalty within the service contextIsmail, AR; Melewar, TC
2000The saliency of olins visual identity structure in relation to UK companies operating in MalaysiaMelewar, TC; Saunders, J; Balmer, JMT
2010A structural model to examine the antecedents and consequences of customer with experiential brandsIsmail, AR; Melewar, TC
2011The use of corporate reputation in the development of brand image strategy in the Taiwanese pharmaceutical industryMelewar, TC; Dennis, C; Chen, Chen-Chu
Showing results 17 to 20 of 20
< previous 

 


Library (c) Brunel University.    Powered By: DSpace
Send us your
Feedback. Last Updated: September 14, 2010.
Managed by:
Hassan Bhuiyan