Browsing by Author Nguyen, B

Jump to: 0-9 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
or enter first few letters:  
Showing results 8 to 13 of 13 < previous 
Issue DateTitleAuthor(s)
2018The Importance of CSR Initiatives in Building Customer Support and Loyalty: Evidence from Saudi ArabiaAjina, AS; Arnold Japutra, A; Nguyen, B; Syed Alwi, SF; Al-Hajla, AH
2017The Importance of Ethics in Branding: Mediating Effects of Ethical Branding on Company Reputation and Brand LoyaltySyed Alwi, SF; Muhammad Ali, S; Nguyen, B
23-Jul-2020IT-based product innovation strategies for small firmsChen, C-HS; Liu, G; Nguyen, B; Takeda, S
2018Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective: Evidence from West BengalBose, S; Kumar Roy, S; Syed Alwi, SF; Nguyen, B
15-Jan-2020Projecting University Brand Image via Satisfaction and Behavioral Response: Perspectives from UK-based Malaysian StudentsSyed Alwi, S; Che-Ha, N; Nguyen, B; Ghazali, EM; Mutum, DM; Kitchen, PJ
31-Jan-2019Scale Development in Higher Education: University Corporate Brand Image, Student Satisfaction and Student Behavioral IntentionAlwi, Sharifah Faridah; Che-Ha, Norbani