Browsing by Author Nguyen, B

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Showing results 11 to 13 of 13 < previous 
Issue DateTitleAuthor(s)
2018Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective: Evidence from West BengalBose, S; Kumar Roy, S; Syed Alwi, SF; Nguyen, B
15-Jan-2020Projecting University Brand Image via Satisfaction and Behavioral Response: Perspectives from UK-based Malaysian StudentsSyed Alwi, S; Che-Ha, N; Nguyen, B; Ghazali, EM; Mutum, DM; Kitchen, PJ
31-Jan-2019Scale Development in Higher Education: University Corporate Brand Image, Student Satisfaction and Student Behavioral IntentionAlwi, Sharifah Faridah; Che-Ha, Norbani