Brunel University Research Archive(BURA) preserves and enables easy and open access to all
types of digital content. It showcases Brunel's research outputs.
Research contained within BURA is open access, although some publications may be subject
to publisher imposed embargoes. All awarded PhD theses are also archived on BURA.
Browsing by Author Ong Khian Sin
Showing results 1 to 1 of 1
| Issue Date | Title | Author(s) |
|---|---|---|
| 2016 | Consumer-Based Virtual Brand Personality (CBVBP), Customer Satisfaction and Brand Loyalty in the Online Banking Industry | Ong Khian Sin; Bang Ngyuen; Syed Alwi, SF |