Showing results 21 to 29 of 29
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Issue Date | Title | Author(s) |
2015 | Introducing celebrity corporate brand and corporate brand enhancement | Hambali, A; Syed Alwi, SF; Balmer, JMT; Melewar, TC |
2015 | Managing volunteerism behaviour: The drivers of donations practices in religious and secular organisations | Eça de Abreu, M; Laureano, RMS; Syed Alwi, SF; da Silva, RV; Dionìsio, P |
2018 | Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective: Evidence from West Bengal | Bose, S; Kumar Roy, S; Syed Alwi, SF; Nguyen, B |
2008 | Measuring interaction: An empirical comparison of three OLS regression models | Saleh Zolait, AZ; Sulaiman, A; Syed Alwi, SF |
2014 | Negative employee corporate brand identification: A case study of a prominent Malaysian University corporate brand | Syed Alwi, SF; Balmer, JMT; Che-Ha, N; Yen, D |
2019 | A New Conceptualization and Measurement of Corporate Identity: Evidence from the UK Food and Beverage Industry | Tourky, M; Syed Alwi, SF; Kitchen, P; Melewar, TC; Shaalan, A |
2015 | Online corporate brand experience: Development of construct and measures | Hamzah, ZL; Othman, MN; Syed Alwi, SF |
2014 | Projecting corporate brand image and behavioral response in business schools: Cognitive or affective brand attributes? | Syed Alwi, SF; Kitchen, PJ |
2017 | The state of the art on corporate reputation: A special section | Melewar, TC; Bang Nguyen; Syed Alwi, SF; Navare, J |