Showing results 9 to 28 of 29
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| Issue Date | Title | Author(s) |
| 2012 | Employer branding and retention of employees in luxury hotel chains in Malaysia | Syed Alwi, SF; Arshad, R; Siew Yee, C |
| 2017 | Enhancing online customer experience via corporate brand: Scale development, validation and conceptual model | Hamzah, ZL; Syed Alwi, SF; Nguyen, B; Othman, MD |
| 2015 | Explicating consumer segmentation and brand positioning in the islamic financial services industry: A Malaysian perspective | Muhamad, R; Syed Alwi, SF |
| 2015 | Explicating industrial brand equity: Integrating brand trust, brand performance and industrial brand image | Syed Alwi, SF; Nguyen, B; Melewar, TC; Yeat-Hui, L; Liu, M |
| 2016 | Explicating industrial brand equity: Integrating brand trust, brand performance and industrial brand image | Syed Alwi, SF; Nguyen, B; Melewar, TC; Loh, YH; Liu, M |
| 2017 | Film or film brand? Investigating consumers’ engagement with films as brands | Kohli, Gurdeep Singh |
| 2013 | A framework to attain brand promise in an online setting | Syed Alwi, SF; Ismail, SA |
| 2017 | Guest Editors’ Introduction | Melewar, TC; Nguyen, B; Syed Alwi, SF; Navare, J |
| 2014 | h3 gourmet: great to go upmarket, but are people willing to pay for the difference? | De Carvalho, JC; da Silva, RV; Syed Alwi, SF |
| 2018 | The Importance of CSR Initiatives in Building Customer Support and Loyalty: Evidence from Saudi Arabia | Ajina, AS; Arnold Japutra, A; Nguyen, B; Syed Alwi, SF; Al-Hajla, AH |
| 2017 | The Importance of Ethics in Branding: Mediating Effects of Ethical Branding on Company Reputation and Brand Loyalty | Syed Alwi, SF; Muhammad Ali, S; Nguyen, B |
| 2018 | Inter-national Branding Strategy and its Effect on Brand Performance: A Comparison Between the USA and China” | Syed Alwi, SF; Pitelis, C; Georgiadis, A; Zarantonello, L |
| 2015 | Introducing celebrity corporate brand and corporate brand enhancement | Hambali, A; Syed Alwi, SF; Balmer, JMT; Melewar, TC |
| 2015 | Managing volunteerism behaviour: The drivers of donations practices in religious and secular organisations | Eça de Abreu, M; Laureano, RMS; Syed Alwi, SF; da Silva, RV; Dionìsio, P |
| 2018 | Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective: Evidence from West Bengal | Bose, S; Kumar Roy, S; Syed Alwi, SF; Nguyen, B |
| 2008 | Measuring interaction: An empirical comparison of three OLS regression models | Saleh Zolait, AZ; Sulaiman, A; Syed Alwi, SF |
| 2014 | Negative employee corporate brand identification: A case study of a prominent Malaysian University corporate brand | Syed Alwi, SF; Balmer, JMT; Che-Ha, N; Yen, D |
| 2019 | A New Conceptualization and Measurement of Corporate Identity: Evidence from the UK Food and Beverage Industry | Tourky, M; Syed Alwi, SF; Kitchen, P; Melewar, TC; Shaalan, A |
| 2015 | Online corporate brand experience: Development of construct and measures | Hamzah, ZL; Othman, MN; Syed Alwi, SF |
| 2014 | Projecting corporate brand image and behavioral response in business schools: Cognitive or affective brand attributes? | Syed Alwi, SF; Kitchen, PJ |
