Browsing by Author Balmer, JMT

Jump to: 0-9 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
or enter first few letters:  
Showing results 1 to 20 of 29  next >
Issue DateTitleAuthor(s)
2009Aligning identity and strategy: Corporate branding at British Airways in the late 20th centuryBalmer, JMT; Stuart, H; Greyser, SA
2006Alliance brands: Building corporate brands through strategic alliances?He, HW; Balmer, JMT
2010The BP Deepwater Horizon débâcle and corporate brand exuberanceBalmer, JMT
2012The brand, culture & stakeholder-based brand management phenomenon: an international Delphi studyFan, Y; Irani, Z; Balmer, JMT; Wilson, Jonathan
2016Coporate heritage torism brand attractiveness. The case of Tong Ren Tang and Chinese national identityBalmer, JMT; Chen, W
2016The corporate brand and strategic direction: Senior business school managers’ cognitions of corporate brand building and managementBalmer, JMT; Wang, W-Y
2012Corporate brand management imperatives: Custodianship, credibility, and calibrationBalmer, JMT
2008Corporate brands, the British Monarchy, and the resource-based view of the firmBalmer, JMT
2014Corporate heritage identity management and the multi-modal implementation of a corporate heritage identityBurghausen, M; Balmer, JMT
2015Corporate heritage identity stewardship: A corporate marketing perspectiveBurghausen, M; Balmer, JMT
2016Corporate heritage tourism brand attractiveness and national identityBalmer, JMT; Chen, WF
2009Corporate marketing: Apocalypse, advent and epiphanyBalmer, JMT
2015Explicating Corporate Hertiage, Corporate Heritage Brands, and Organisational HeritageBalmer, JMT; Burghausen, M
2011Explicating ethical corporate marketing. Insights from the BP deepwater horizon catastrophe: The ethical brand that exploded and then implodedBalmer, JMT; Powell, SM; Greyser, SA
2013A grounded theory of the corporate identity and corporate strategy dynamic: A corporate marketing perspectiveHe, H-W; Balmer, JMT
2015Guest EditorialChen, W; Balmer, JMT
2016Heritage branding orientation: The case of Ach. Brito and the dynamics between corporate and product heritage brandsSantos, FP; Burghausen, M; Balmer, JMT; Fernando Pinto Santos states that his work is funded by the European Commission’s Marie Curie Actions (FP7) through the project DESMA.
2007Identity studies: Multiple perspectives and implications for corporate-level marketingHe, HW; Balmer, JMT
2015Introducing celebrity corporate brand and corporate brand enhancementHambali, A; Syed Alwi, SF; Balmer, JMT; Melewar, TC
2015Introducing organisational heritage: Linking corporate heritage, organisational identity, and organisational memoryBalmer, JMT; Burghausen, M