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Browsing by Author Balmer, JMT

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Showing results 1 to 14 of 14
Issue DateTitleAuthor(s)
2009Aligning identity and strategy: Corporate branding at British Airways in the late 20th centuryBalmer, JMT; Stuart, H; Greyser, SA
2006Alliance brands: Building corporate brands through strategic alliances?He, HW; Balmer, JMT
2010The BP Deepwater Horizon débâcle and corporate brand exuberanceBalmer, JMT
2012The brand, culture & stakeholder-based brand management phenomenon: an international Delphi studyFan, Y; Irani, Z; Balmer, JMT; Wilson, Jonathan
2012Corporate brand management imperatives: Custodianship, credibility, and calibrationBalmer, JMT
2008Corporate brands, the British Monarchy, and the resource-based view of the firmBalmer, JMT
2009Corporate marketing: Apocalypse, advent and epiphanyBalmer, JMT
2011Explicating ethical corporate marketing. Insights from the BP deepwater horizon catastrophe: The ethical brand that exploded and then implodedBalmer, JMT; Powell, SM; Greyser, SA
2013A grounded theory of the corporate identity and corporate strategy dynamic: A corporate marketing perspectiveHe, H-W; Balmer, JMT
2007Identity studies: Multiple perspectives and implications for corporate-level marketingHe, HW; Balmer, JMT
2007The nature and management of ethical corporate identity: Discussion paper on corporate identity, corporate social responsibility and ethicsBalmer, JMT; Fukukawa, K; Gray, ER
2000The saliency of olins visual identity structure in relation to UK companies operating in MalaysiaMelewar, TC; Saunders, J; Balmer, JMT
2009Scrutinising the British Monarchy: The corporate brand that was shaken, stirred and survivedBalmer, JMT
2007Student corporate brand identification: An exploratory case studyBalmer, JMT; Liao, M
Showing results 1 to 14 of 14

 


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