Browsing by Author Czinkota, M

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Issue DateTitleAuthor(s)
27-Jun-2021The effect of home country characteristics on the internationalization of EMNEs: The moderating role of knowledge stockForoudi, P; Gupta, S; Patel, P; Batsakis, G; Vaatanen, J; Czinkota, M
2013Embedding knowledge and value of a brand into sustainability for differentiationGupta, S; Czinkota, M; Melewar, TC