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Brunel University Research Archive (BURA)
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Brunel University Research Archive
Browsing by Author Fan, Y
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Showing results 1 to 20 of 47
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Issue Date
Title
Author(s)
2004
Advertising and public relations in china
Fan, Y
2005
The art of cross-cultural branding
Fan, Y
2008
The art of cross-cultural branding
Fan, Y
2012
The brand, culture & stakeholder-based brand management phenomenon: an international Delphi study
Wilson, Jonathan
2009
Branding the nation: Towards a better understanding
Fan, Y
2005
Can a nation be marketed like products?
Fan, Y
2017
Cell cycle independent role of cyclin D3 in host restriction of influenza virus infection
Fan, Y; Mok, C; Wai, M; Zhang, Y; Nal, B; Kien, F; Bruzzone, R; Sanyal, S
2008
Children’s buying behaviour in China: A study of their information sources
Fan, Y; Li, Y
1995
Chinese cultural values and entrepreneurship
Fan, Y
1996
Chinese peasant entrepreneurs: an examination of township and village
Fan, Y; Chen, N; Kirby, D
2000
A classification of chinese culture
Fan, Y
1993
Competitor recognition by managerial perception -- a case in the UK computer industry
Fan, Y
2002
Corporate branding in the retail sector: a practitioner’s perspective
Burghausen, M; Fan, Y
2000
Corporate communications: audiences, funding and crisis management
Dolphin, R; Fan, Y
2009
Corporate communications in China : A preliminary study
Fan, Y
2000
Corporate communications in practice: the profile of pr directors in the british companies
Dolphin, R; Fan, Y
2008
Country of origin, branding strategy and internationalisation: The case of Chinese piano companies
Fan, Y
2005
Ethical branding and corporate reputation
Fan, Y
2002
Event sponsorship in China
Fan, Y; Pfitzenmaier, N
2006
The globalisation of Chinese brands
Fan, Y