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Browsing by Author Ismail, AR

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Issue DateTitleAuthor(s)
2010Applying marketing’s new dominant logic for interpreting customer experiences with brandsIsmail, AR; Melewar, TC; Lim, L; Woodside, AG
2008Linking experience realms and experiential service brand loyalty: Determinants and outcomes for future operationalizationIsmail, AR; Melewar, TC; Lim, L
2009A netnography study on branded customer experience: Evidence from the red seaIsmail, AR; Melewar, TC; Lim, L
2010A netnography study to uncover the underlying dimensions of customer experience with resort brandsIsmail, AR; Melewar, TC; Woodside, A
2008The role of customer experience in building brand loyalty within the service contextIsmail, AR; Melewar, TC
2010A structural model to examine the antecedents and consequences of customer with experiential brandsIsmail, AR; Melewar, TC
2010Will brand experience predict brand love?Ismail, AR
Showing results 1 to 7 of 7

 


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