Browsing by Author Syed Alwi, SF

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Issue DateTitleAuthor(s)
2013Business School corporate brand identitiesSyed Alwi, SF; CheHa, N; Yen, D
2013Celebrity as the human brand: The association between corporate brand communication and credibility with brand equityHambali, A; Syed Alwi, SF; Melewar, TC
2016Consumer-Based Virtual Brand Personality (CBVBP), Customer Satisfaction and Brand Loyalty in the Online Banking IndustryOng Khian Sin; Bang Ngyuen; Syed Alwi, SF
2015Corporate Brand: Business to BusinessSequeira, N; da Silva, RV; Syed Alwi, SF; Melewar, TC; Syed Alwi, SF
2016Corporate sports sponsorship: Exploring the relationships between consumer perception, consumer response and sponsor’s brand reputation – evidence from MalaysiaHambali, A; Nguyen, B; Ismail, N; Syed Alwi, SF; Nguyen, B, et al
2014Coupon redemption behaviour: A Malaysian cross-segment investigationKitchen, JP; Syed Alwi, SF; Che-Ha, N; Pei Yee, L
2014Designing corporate brand experience in an online context: A qualitative insightHamzah, ZL; Syed Alwi, SF; Othman, MN
2012Employer branding and retention of employees in luxury hotel chains in MalaysiaSyed Alwi, SF; Arshad, R; Siew Yee, C
2017Enhancing online customer experience via corporate brand: Scale development, validation and conceptual modelHamzah, ZL; Syed Alwi, SF; Nguyen, B; Othman, MD
2015Explicating consumer segmentation and brand positioning in the islamic financial services industry: A Malaysian perspectiveMuhamad, R; Syed Alwi, SF
2016Explicating industrial brand equity: Integrating brand trust, brand performance and industrial brand imageSyed Alwi, SF; Nguyen, B; Melewar; Yeat-Hui, L; Liu, M
2015Explicating industrial brand equity: Integrating brand trust, brand performance and industrial brand imageSyed Alwi, SF; Nguyen, B; Melewar, TC; Yeat-Hui, L; Liu, M
2013A framework to attain brand promise in an online settingSyed Alwi, SF; Ismail, SA
2017Guest Editors’ IntroductionMelewar, TC; Nguyen, B; Syed Alwi, SF; Navare, J
2014h3 gourmet: great to go upmarket, but are people willing to pay for the difference?De Carvalho, JC; da Silva, RV; Syed Alwi, SF
2017The Importance of Ethics in Branding: Mediating Effects of Ethical Branding on Company Reputation and Brand LoyaltySyed Alwi, SF; Muhammad Ali, S; Nguyen, B
2015Introducing celebrity corporate brand and corporate brand enhancementHambali, A; Syed Alwi, SF; Balmer, JMT; Melewar, TC
2015Managing volunteerism behaviour: The drivers of donations practices in religious and secular organisationsEça de Abreu, M; Laureano, RMS; Syed Alwi, SF; da Silva, RV; Dionìsio, P
2008Measuring interaction: An empirical comparison of three OLS regression modelsSaleh Zolait, AZ; Sulaiman, A; Syed Alwi, SF
2015Online corporate brand experience: Development of construct and measuresHamzah, ZL; Othman, MN; Syed Alwi, SF; Melewar, TC; Syed Alwi, SF