Browsing by Author Yen, D

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Showing results 1 to 10 of 10
Issue DateTitleAuthor(s)
2013Business School corporate brand identitiesSyed Alwi, SF; CheHa, N; Yen, D
2012How consumers judge brands endorsed by corporations: a process-based explanationMelewar, TC; Brakus, J; King, T; Yen, D; Ibraheem, Khaled Assad
2013An investigation into brand value dimensionality and its effects on loyalty: evidence from the high-tech brandscape in Saudi ArabiaYen, D; Melewar, TC; Fan, Y; AlMakrami, Ali Hussein
2016An investigation into the effect of national culture on the diffusion of innovations: a case study on the Mena regionYen, D; Al Mutairi, Shihanah Mohammed
2012An investigation into the relationships between universities’ internal branding, employee brand support and the transformational leadership characteristics of immediate leaders: A study from the perspective of academic staff in Thai universitiesMelewar, TC; Yen, D; Kaewsurin, Narissara
2016Localization in China: How Guanxi moderates Sin-US business relationshipsYen, D; Abosag, I
2014Negative employee corporate brand identification: A case study of a prominent Malaysian University corporate brandSyed alwi, SF; Balmer, JMT; CheHa, N; Yen, D
2016Responsiveness to healthy advertisements in adults: An experiment assessing beyond brand snack selection and the impact of restrained eating.Dovey, T; Torab, T; Yen, D; Boyland, EJ; Halford, JCG
2017The role of Guanxi in green supply chain management in Asia's emerging economies: A conceptual frameworkGeng, R; Mansouri, SA; Aktas, E; Yen, D
2016A space of one’s own: spatial and identity liminality in an online community of mothersYen, D