Browsing by Subject Brand equity
Showing results 1 to 3 of 3
Issue Date | Title | Author(s) |
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2012 | Corporate brand management imperatives: Custodianship, credibility, and calibration | Balmer, JMT |
2015 | Explicating industrial brand equity: Integrating brand trust, brand performance and industrial brand image | Syed Alwi, SF; Nguyen, B; Melewar, TC; Yeat-Hui, L; Liu, M |
2013 | An investigation into brand value dimensionality and its effects on loyalty: evidence from the high-tech brandscape in Saudi Arabia | AlMakrami, Ali Hussein |