Browsing by Subject Brand experience
Showing results 1 to 4 of 4
Issue Date | Title | Author(s) |
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2016 | A brand preference and repurchase intention model: The role of consumer experience | Ebrahim, R; Ghoneim, A; Irani, Z; Yan, F |
2014 | Designing corporate brand experience in an online context: A qualitative insight | Hamzah, ZL; Syed Alwi, SF; Othman, MN |
2013 | Experiential marketing – A consumption of fantasies, feelings and fun. An investigation of the relationship between brand experience and loyalty within the context of the luxury cosmetics sector in Thailand | Ueacharoenkit, Supawan |
2011 | Investigating the relationship of brand experience and loyalty: A study of luxury brand in Thailand | Ueacharoenkit, S; Cohen, G |