Brunel University Research Archive(BURA) preserves and enables easy and open access to all
types of digital content. It showcases Brunel's research outputs.
Research contained within BURA is open access, although some publications may be subject
to publisher imposed embargoes. All awarded PhD theses are also archived on BURA.
Browsing by Subject Brand knowledge
Showing results 1 to 4 of 4
| Issue Date | Title | Author(s) |
|---|---|---|
| 2019 | Assessing consumer behaviour within the context of social media marketing | Salem, Emad Abdulwhab |
| 2016 | A brand preference and repurchase intention model: The role of consumer experience | Ebrahim, R; Ghoneim, A; Irani, Z; Yan, F |
| 2013 | Embedding knowledge and value of a brand into sustainability for differentiation | Gupta, S; Czinkota, M; Melewar, TC |
| 2013 | A study of brand preference: An experiential view | Ebrahim, Reham Shawky |