Brunel University Research Archive(BURA) preserves and enables easy and open access to all
types of digital content. It showcases Brunel's research outputs.
Research contained within BURA is open access, although some publications may be subject
to publisher imposed embargoes. All awarded PhD theses are also archived on BURA.
Browsing by Subject Brand loyalty
Showing results 1 to 10 of 10
| Issue Date | Title | Author(s) |
| 2008 | Advertising, brand loyalty and pricing | Chioveanu, I |
| 2009 | Brand management strategy for Korean professional football teams: A model for understanding the relationships between team brand identity, fans’ identification with football teams, and team brand loyalty | Koo, Ja Joon |
| 2016 | Consumer-Based Virtual Brand Personality (CBVBP), Customer Satisfaction and Brand Loyalty in the Online Banking Industry | Ong Khian Sin; Bang Ngyuen; Syed Alwi, SF |
| 2-Feb-2024 | Examining the Impact of Sensory Brand Experience on Brand Loyalty | Zha, D; Foroudi, P; Melewar, TC; Jin, Z |
| 2015 | Explicating industrial brand equity: Integrating brand trust, brand performance and industrial brand image | Syed Alwi, SF; Nguyen, B; Melewar, TC; Yeat-Hui, L; Liu, M |
| 2010 | Investigating British customers’ experience to maximize brand loyalty within the context of tourism in Egypt: Netnography & structural modelling approach | Rageh Ismail, Ahmed |
| 2008 | Linking experience realms and experiential service brand loyalty: Determinants and outcomes for future operationalization | Ismail, AR; Melewar, TC; Lim, L |
| 2016 | Modelling the relationship between brand experience dimensions and the antecedents of happiness within the context of dining services | Al Mandil, Karam |
| 2008 | The role of customer experience in building brand loyalty within the service context | Ismail, AR; Melewar, TC |
| 2010 | A structural model to examine the antecedents and consequences of customer with experiential brands | Ismail, AR; Melewar, TC |
